Search Engine Marketing
Using a search engine is the second most popular activity on the internet, topped only by sending and receiving email. This fact drives many marketers to spend countless hours and dollars trying to perfect their search engine optimization techniques.
Many of these techniques, however, can and should be automated by the tools used to manage your site's content. This isn't to say there is a magic wand to fully optimize a site for search engines; skilled writers directly creating and publishing rich text content targeting specific keywords is still the best way to improve your search engine rankings. Even still there are many tactical items that shouldn't require active human involvement.
LIQUID Content includes a rich set of features for supporting and automating these SEO tactics. This helps to ensure that a site is consistently adhering to SEO best practices with the lowest overhead and labor possible.
Selected Key Features:
- Automatic "Friendly URL" Formatting for SEO
- Full Control of Meta Tag Content at the Page Level
- Automatic Handling of 301 Redirects for Moved Pages
- Built-in Image ALT Tag Handling
- Manage and Maintain Vanity URLs