Content Analytics
Monitoring and testing the effectiveness of your content over time is critical to understanding your customer. To fully realize this understanding, a customer's path through your online assets must be completely transparent. This transparency allows visibility into where customers are coming from, where they are going, what piques their interest, and what may cause them to lose interest. Thoughtful analysis of this information will drive out new and unique insights about your customer and impact everything from your day-to-day campaign tactics to brand alignment strategies.
Content analytics are built into LIQUID Content, the core of the LIQUID Digital Marketing Platform. Our analytics module allows marketers to quickly assess the individual elements of their customers' paths with information such as traffic source (including search engine and social media referring sites), page where customer entered the site, visited content, time spent on each page, pages where the visitor bounced from the site, and more.
Empowered by this knowledge, the marketer can tweak and/or make wholesale changes to their content and watch the impact of these changes over time. This process creates highly refined content, tailored to the target customer and focused on increasing conversion rates.
Selected Key Features:
- Uncover the Identity of Customers and Prospects Viewing Your Content
- Identify and Analyze the Source for Your Site's Traffic
- Ability to Determine and Test the Stickiness of Your Content
- Discover Traffic Trends By Analyzing Data Over Multiple Periods of Time
- Monitor the Effectiveness of Your Social Media Efforts