LIQUID Content
The requirements for content management systems have been pushed to a new level in recent years. In order to stay competitive, marketers must be able to quickly and easily broadcast their message and analyze its impact. As a result, they need tools that enable self reliance and remove dependence on already strained IT resources.
LIQUID Content lies at the heart of the LIQUID Digital Marketing Platform as a robust content management foundation on top of which all other features of LIQUID are built. The highly streamlined suft-to-edit interface allows content authors to create, manage, and publish content of all media types (text, images, audio, video, etc.) without needing any additional assistance. Once the initial content has been created, it can be re-leveraged throughout each of the marketer's online assets including other pages on the current site, other sites completely, and the organization's social media assets.
With streamlined content creation and publishing, some organizations like to add acceptance gates to the overall content management process. These gates help ensure that only content consistent with the vision of the brand is released to the world. LIQUID Content has a powerful workflow system built in for this very purpose. Once the workflow system has been configured, no content is published without the proper internal proofing and approval processes.
Key Features:
- Simple and Powerful Surf-to-Edit Interface
- Content Sharing and Re-Use
- Configurable Workflow System
- Analytics and Intelligence Reporting
- Social Media Publishing and Integration