Overview
Digital marketing is no longer about using your website as simply another medium or channel. To be truly successful, your online presence must be treated as a primary component of your organization's entire marketing ecosystem. However, the technical complexity of fully executing on this concept can seem daunting to many marketers.
The LIQUID Digital Marketing Platform has been crafted from the ground up to address this daunting feeling. With a highly robust website content management system at its core, LIQUID goes several steps beyond today's standard by directly addressing the needs of marketers to manage their full online presence, including website, community, social media, and viral campaigns.
All of the features of LIQUID are accessible using common internet technologies. This means that the full management of an organization's online presence can be done from anywhere with a web browser and an internet connection. At the office. At home. On vacation. Anywhere.
We understand that having the tools to manage your digital marketing assets is important - but isn't enough. In fact, the tools are only of value when combined with the ability to measure your progress. That's why LIQUID contains a fully integrated analytics package. Over and above a standard "web traffic analytics" package, LIQUID analytics takes into account the new digital marketing world and incorporates statistics for measuring progress in a number of areas including viral and social media.
The LIQUID Digital Marketing Platform is delivered in a "Software as a Service" (SaaS) subscription model. Meaning that every LIQUID customer benefits by being deployed to our highly available, secure, and reliable infrastructure. This translates to more uptime and fewer headaches for our customers. Additionally, with a SaaS model we are able to aggressively evolve our platform with new features and functionality without lengthy release cycles to customers with onsite installations of the product. This model ensures that both our platform and our customers are always on the forefront of digital marketing innovation.
Core Features:
- Highly redundant SaaS Infrastructure for Maximum Uptime
- Multi-target Content Publishing Engine
- Management Features Available Remote Using Standard Internet Technologies
- Powerful Analytics and Visualization Engine