New NSi Industries Website Launches on LIQUID Digital Marketing Platform
6/29/2011
LIQUID Software, LLC proudly announces the launch of the new ecommerce website for electrical components supplier NSi Industries, www.nsiindustries.com, on the LIQUID Digital Marketing Platform.
NSi Industries, pioneers and leaders in the electrical manufacturing industry, teamed with LIQUID Software and Northridge Interactive to build and launch a renewed NSi Industries brand and ecommerce website. The website provides improved messaging and purchasing through a product catalog to business clients as well as registered end consumers. The new NSi website also offers enhanced online branding and improved usability. In addition, the site provides robust content management functionality, allowing internal marketing personnel to update website content without outside involvement of IT staff. As a result of this, the website has more dynamic and fresh content.
To accomplish the objectives of the new site, NSi Industries leveraged the LIQUID Digital Marketing Platform (LIQUID). The LIQUID Platform, which is built on the Microsoft .NET framework, provides NSi Industries with custom branding and front-end visual appeal, layered over a robust content management and digital marketing platform. NSi Industries marketing and other non-technical personnel have the ability to add, modify, and update content and image areas of the website including Product Catalogs, News & History and How-To Videos. These content management activities are passed through the LIQUID publishing workflow for added security and approvals.
The LIQUID Platform also powers the NSi storefront, including product catalogs, pricing, shopping cart, and shipping. The NSi client storefront interface provides confidential information, such as invoices and order tracking as well as client-specific pricing throughout the online product catalog.
To identify visitor and buyer activity on the new website, NSi Industries utilizes the LIQUID Platform web analytics including hits, unique views, organization and geo-location information, duration of visit, and trend analysis across key metrics. From an organic search perspective, the site is already experiencing an increase in performance and ranking.
Following the launch, LIQUID Software and NSi Industries continue to partner to enhance and extend the solution. LIQUID Software continues to monitor results and make additions to the solution in order to serve the needs of NSi clients and end-customers.
About NSi Industries
NSi Industries is a leading electrical products supplier. In the mid-80s, the company started out by providing lugs and connectors and quickly found a niche in supplying insulated splices under the brand name Polaris™. NSi quickly became the industry leader in insulated splicing. Since inception, NSi Electrical has been making, sourcing, and supplying products that make electricians’ lives easier and safer, while NSi Lighting Products brings a full line of products to the field. TORK®, another division of NSi Industries, supplies residential timers, air conditioning disconnects, weatherproof covers and pool/spa controls; and continues to engineer top of the line spec grade products with the engineers, project managers and electricians in mind. In addition, NSi Industries has an HVAC/R division and a Utility Products division. For more information, visit www.nsiindustries.com.
For more information regarding this press release, you may contact LIQUID Software via email at press@liquidsoftware.com.