Why SaaS?

The LIQUID Digital Marketing Platform is delivered in a "Software as a Service" (SaaS) subscription model. This allows our customers to leverage the many inherent benefits that come with a SaaS solution, including:

  • Provides considerable up-front cost savings due to the lower monthly fee rather than paying a large up-front cost for a product license or having to build out an internal infrastructure to support the solution.   There are additional savings from this approach when factoring in the hidden costs of internal resources and the time spent supporting and maintaining an existing solution.
  • Permits you to focus on your core products and services rather than on hardware, software, or internal IT.
  • Guarantees uptime and availability backed by a Service Level Agreement.
  • Enables quicker and more stable releases of enhancements and updates compared to most internal deployments of new technology.
  • Allows you to limit the consumption and cost to only the necessary resources utilized within the solution due to the increased flexibility and scalability of the solution.
  • Offers access to the latest and greatest technologies without having to invest in the implementation of those concepts internally.


Why would you choose SaaS over Open Source?

Sometimes free isn’t really free.  While open source technologies can potentially provide some cost savings on a software license itself, there are still a host of other costs for hardware, professional services, and system monitoring and maintenance that go along with developing and supporting an open source solution - none of which you’ll ever experience with the LIQUID SaaS solution.

Besides the cost aspects, enhancing and maintaining an open source solution still requires that you have the necessary people in-house that are experts in that technology or you risk getting caught up in the unpredictability and unreliability of an ambiguous open source development community.  LIQUID has a dedicated team focused on quickly and efficiently developing new features and functionality to evolve the LIQUID platform with the quality that you would expect from experts in their field.

And when you’re in need of critical support for your solution, you want to be able to rely on the type of Service Level Agreement that comes with all LIQUID subscriptions – 99.9% uptime and availability along with 24x7 support and monitoring every single day of the year.

Why would you choose SaaS over On-Premises?

Managing your own solution isn’t all that it’s cracked up to be.  Purchasing and configuring the necessary hardware and software, recruiting and training a staff to support the solution, and constantly changing the direction and priorities of the team and the solution can all add up to an astronomical amount of time and cost.  With our LIQUID SaaS solution, you simply pay a low monthly subscription fee based on what you need and never have to worry about scaling up or scaling down your infrastructure or your team based on your current initiatives.

The LIQUID SaaS platform is designed so that you don’t have to focus your limited resources on areas outside of your core business.  We will put our resources to work to ensure that you have access to everything you could ask for – the latest and greatest features and technologies driven by the constantly evolving digital marketing environment, a team of highly skilled and highly trained people dedicated to managing your solution, and a secure, robust, fully-redundant cloud infrastructure that scales as you need it – all without the investment of having to do any of it yourself.