Social Media Integration
For as long as marketing has been around "word of mouth" has been one of the most successful channels for attracting new customers for any organization. The strength of this channel is primarily based on the concept of "trust by association" - meaning if someone you trust trusts an organization, you are likely to trust that organization as well. A standard referral is perhaps the most common example of this trust relationship generating a new customer.
In today's Web 2.0 world, a properly executed social media strategy is paramount to maximizing "trust by association" as a marketer. Neutral and collaborative online environments, such as FaceBook or LinkedIn, are fertile ground for this type of outreach. By properly communicating to existing customers in these environments, a marketer can take advantage of the power of social media and begin to reap its rewards.
With these benefits in mind, LIQUID Content is built on the notion that an organization's social media assets, for example a FaceBook fan page, are no different than their website. Marketers can create, manage, and publish content to multiple social media endpoints in one seamless manner. This integrated publishing model can save hundreds or thousands of hours over the course of a year and greatly improves the ability for marketers to be consistent with their brand messaging.
Selected Key Features:
- Social Media Asset Content Management
- Friend and Connection Tracking
- Side-by-Side Content Publishing