Blogs
At the center of all successful businesses is a group of people who are experts in not only the services and products delivered by the organization, but also the reason these things have business value to customers. The knowledge and experience of these people is frequently reflected in high-level vision and tactics of the organization, but rarely is it directly spotlighted and emphasized at a person-to-person level. When it is showcased correctly, however, customers and prospects begin to mentally connect this "thought leadership" with the brand. This connection can be a powerful tool for taking a brand to the next level.
Blogs are a vehicle for leveraging an organization's experts in this way. LIQUID Community features a powerful blog engine which is directly integrated into your existing LIQUID Content site. This seamless integration allows your standard site content to transition seamlessly with the community and blog content. This not only creates a smooth user experience for your customers, but also represents a maximized content strategy for search engine optimization (SEO).
Included in the LIQUID Community Blog engine is the ability for registered members of the community, i.e. customers and prospects, to comment on the blog content. The original author can then choose to reply to the comment. This creates a dialog that allows your customers to feel connected to the thought leaders of your organization and also creates a reason for customers to repeatedly visit your site.
Selected Key Features:
- Rich Blog Content Authoring Tools
- Automatic Handling of RSS Feed Syndication for Blog Content
- User Feedback Comments for Customer Interaction
- Workflow to Allow for Administrative/Editorial Filtering of Blog Content