Supermom Viral Video for Common Sense Media Delivered on LIQUID Digital Marketing Platform
11/17/2009
Atlanta, GA -- LIQUID Software LLC, in partnership with Northridge Interactive and Steer Marketing, is pleased to announce the launch of the recent viral video campaign for Common Sense Media.
The LIQUID Software team worked with Northridge and Steer Marketing to deliver the “Supermom Unmasked” viral video solution. The viral solution is customizable, allowing users to provide the name and email of a known “Supermom” who then receives an email link to a personalized viral video. The link accesses a website modeled to resemble an entertainment site including celebrity headlines and populated with the recipient’s name. The actual viral video within the site is based upon the premise of an entertainment news piece revealing “Supermom” who was named due to countless acts of kindness and heroism. The recipient’s name is lauded as “Supermom” and featured throughout the video. Upon conclusion of the news video, the “Supermom” is encouraged to name other “Supermoms” and provided with the opportunity to forward the video to friends making the video truly viral.
The LIQUID Digital Marketing Platform (LIQUID) provided content delivery and analytics. The LIQUID Platform not only enables video customization using Adobe Flash font and motion treatments, but also provides in-depth web analytics including hits, unique views, organization and geo-location information, duration of visit, and trend analysis across key metrics. Included in this viral solution, Northridge also developed versioning customization, allowing Common Sense Media content partners to create versions of the solution that leverage proprietary marketing lists.
For more information regarding this press release, you may contact LIQUID Software via email at press@liquidsoftware.com.