Mobile Website for Team Lowe’s Racing Launched on LIQUID Digital Marketing Platform
7/20/2011
LIQUID Software, LLC announces the launch of the new Team Lowe’s Racing mobile website, m.lowesracing.com, on the LIQUID Digital Marketing Platform (LIQUID). Built specifically for smartphones, the website works on iPhones, Androids, and Windows Phones.
Team Lowe’s Racing needed a mobile web design that would offer outstanding functionality and consistent user experience to fans. In order to accomplish this site objectives, they partnered with LIQUID Software and Northridge Interactive. In addition to the numerous Channel 48 videos and photo galleries, the mobile site features a Race Wrap page and a Driver’s Seat page. The Race Wrap page displays constantly updated race notes and previews, car history, driver interviews and quotes, as well as career highlights. The Driver’s Seat page contains articles featuring a day in the life of driver Jimmie Johnson. Currently, this page reflects on a the charitable work of the Jimmie Johnson Foundation and the impact the organization has on the children at Halifax Health Medical Center in Daytona Beach, FL.
Earl’s World and Jimmie’s Updates are available on the Team 48 News, along with information on the Team 48 Crew. Lowe’s Racing Facebook and Twitter can also be accessed through the mobile site. If fans are interested, they are even able to register to join Team Lowe’s Racing. Members are able to access a Fan Zone page which displays exclusive member offers and raffles. The Family Fun page is a place where racing enthusiasts can find fun games and contests geared toward families and children.
To accomplish the above, the new Team Lowe’s Racing mobile website was designed and developed leveraging the LIQUID Digital Marketing Platform (LIQUID), which takes advantage of the multi-site management feature in order to create a fully custom mobile site built using HTML5. LIQUID supports the Team Lowe’s Racing user experience with feature-rich content management and digital marketing. LIQUID also provides Team Lowe’s Racing with in-depth web analytics to understand site visitor behavior including hits, unique views, organization and geo-location information, duration of visit, and trend analysis across key metrics.
For more information regarding this press release, you may contact LIQUID Software via email at press@liquidsoftware.com.