Jimmie Johnson NASCAR Fan Viral Video for Lowe’s Delivered on LIQUID Digital Marketing Platform
11/24/2009
Atlanta, GA -- LIQUID Software, LLC. is pleased to announce the recent launch of a viral video solution and campaign for Lowe’s Racing, found at www.lowesracing.com/superfan.aspx. This viral video campaign is another in the growing list of speciality viral solutions delivered using the LIQUID Digital Marketing Platform.
LIQUID Software worked with the Northridge Interactive and Lowe’s Racing marketing team to deliver this recent viral video solution and campaign, wherein a user enters the name and email address of a friend who then receives an email with a link to a mock news video with their name featured throughout the video as a fan who has been “banned from auto racing.” The viral video also features four-time NASCAR Sprint Cup Champion and Lowe’s Racing’s own Jimmie Johnson, Fox’s own Mike Joy, Jimmie Johnson’s crew chief Chad Knaus, and a group of Jimmie Johnson fan club members all “banishing” the recipient of the mock news video from auto racing due to a fictional “Fan Abuse Policy.” Upon video conclusion, viewers are provided with the opportunity to forward the viral video to additional friends thus encouraging the viral brand reach. The viral video has already proven “viral” success, tracking tens of thousands of views upon launch.
The website and video campaign are the latest in a series of interactive marketing and brand recognition projects resulting from the LIQUID Software, Northridge Interactive and Lowe’s Racing partnership, including the Lowe’s Racing public website (www.lowesracing.com) and the Jimmie Johnson Foundation website (www.jimmiejohnsonfoundation.org).
For more information regarding this press release, you may contact LIQUID Software via email at press@liquidsoftware.com.