Printpack Website Launched on LIQUID Digital Marketing Platform
4/04/2011
LIQUID Software, LLC is proud to announce the recent launch of the new website for Printpack, www.printpack.com, on the LIQUID Digital Marketing Platform (LIQUID).
Printpack, one of North America’s largest designers and manufacturers of flexible and specialty rigid packaging, partnered with LIQUID Software and Northridge Interactive to redesign its web presence to better reflect Printpack’s position as industry-leaders through a more modern website “look-and-feel,” while also upgrading the website technology platform to allow more content control and management by Printpack’s marketing personnel. The company needed to improve the overall site user experience (UX) leveraging cohesive branding elements, showcasing the Printpack product portfolio, and quickly communicating the broad range of industries served and benefits offered. Printpack also wanted the new site to convey the company’s focus on community both in in terms of charitable involvement and environmental awareness. In addition to these public-facing elements, Printpack required sophisticated website analytics to provide transparency into site visitor behavior and areas for improvement. Printpack also required that the site be multilingual.
To accomplish these objectives, the new Printpack website was designed and developed leveraging the LIQUID Digital Marketing Platform. LIQUID, built on the Microsoft .NET framework, serves Printpack site visitors with a clean, engaging web presence, providing highly effective visual communications supported by feature-rich LIQUID content management and digital marketing. The Printpack website provides the Printpack web marketing team with internal process efficiencies provided through the LIQUID platform content management functionality, which enables non-technical personnel to add, modify, and update content and image areas of the website. These content management activities are passed through the LIQUID publishing workflow for added security, auditing, and approvals. To better understand visitor activity on the new website, Printpack utilizes the LIQUID in-depth web analytics including hits, unique views, organization and geo-location information, duration of visit, and trend analysis across key metrics.
About Printpack
Founded in 1956 and headquartered in Atlanta, GA, Printpack is a privately-held manufacturer of flexible and specialty rigid packaging. Employing 4,220 associates worldwide, the company operates 28 manufacturing facilities in the United States, Mexico, the United Kingdom, Poland and China.
For more information regarding this press release, you may contact LIQUID Software via email at press@liquidsoftware.com.