New Heery International Website Launched on LIQUID Digital Marketing Platform
8/01/2011
LIQUID Software, LLC is proud to announce the recent launch of the new website for Heery International, www.heery.com, on the LIQUID Digital Marketing Platform (LIQUID).
Heery International, a professional services firm specializing in architecture, engineering, and construction management, partnered with LIQUID Software and Northridge Interactive to redesign their public website to support their recent growth through acquisitions and new business. Along with this business expansion, the newly designed Heery web presence is critical in helping to expand the company’s presence throughout the United States.
The new Heery web presence serves as a “second touch” marketing channel, highlighting the company’s activities through press releases, featured projects and service areas, markets served, as well as acquisitions and awards. The website is leveraged by government contractors, business partners, current and prospective employees, and investors. The site drives awareness and brand recognition for Heery while also providing the ability to internally manage the content and track visitor activity for marketing analysis.
The new website was designed and developed leveraging the LIQUID Digital Marketing Platform. The LIQUID platform provides the Heery website with custom branding elements and visual appeal including striking photography reflective of the architectural and interior design services the company provides. LIQUID, built on the Microsoft .NET framework, supports the Heery user experience with feature-rich content management and digital marketing. The LIQUID content management functionality enables internal management of website content areas including Portfolio, Services, Markets, Careers, About, and Press. All Heery content management activities are passed through the LIQUID publishing workflow for added security and approvals.
The LIQUID platform also provides Heery with web analytics to better understand visitor activity and site usage including hits, unique views, organization and geo-location information, duration of visit, and trend analysis across key metrics.
About Heery International
Heery International is an 800-person architecture, interior design, engineering, program management and construction management firm with offices nationwide. As an affiliated company of Parsons Brinckerhoff, one of the world’s leading professional services companies, Heery now operates as that firm’s U.S. buildings operating company.
For more information regarding this press release, you may contact LIQUID Software via email at press@liquidsoftware.com.