Stunning Web Presence for Marubeni TAQA Caribbean Launched on the LIQUID Digital Marketing Platform
7/08/2010
Atlanta, GA -- LIQUID Software, LLC is pleased to announce the successful launch of its web solution for Marubeni TAQA Caribbean.
LIQUID Software, Marubeni TAQA, and Northridge Interactive partnered to design and deploy a website solution to support the ongoing growth of Marubeni TAQA Caribbean operations.
LIQUID provides the platform for Northridge’s custom designed branding and visual elements for the Marubeni TAQA website, including the vibrant color palette and vivid photography reflective of the region the company serves. LIQUID further supports the Marubeni TAQA website user experience with feature-rich content management and digital marketing. LIQUID content management functionality enables internal management of website content areas including Business Areas, Leadership, Investments, and News. All Marubeni TAQA content management activities are passed through the LIQUID publishing workflow for added security and approvals. LIQUID provides Marubeni TAQA with in-depth web analytics for understanding site visitor behavior including hits, unique views, organization and geo-location information, duration of visit, and trend analysis across key metrics.
The new Marubeni TAQA web presence successfully serves as a “second touch” marketing channel, highlighting the company’s activities, investments, credibility, financial stability, and innovation. The website is leveraged by government contacts, current and prospective business partners, associations, vendors, and employees. The new website drives regional awareness and brand recognition for Marubeni TAQA while also providing the ability to internally manage the website content and track visitor activity for marketing analysis.
For more information regarding this press release, you may contact LIQUID Software via email at press@liquidsoftware.com.